CAL Strategies

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CAL Strategies

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Meet the team

Crystal Hawkins

With nearly two decades of dedicated experience in the dynamic realms of sales and marketing, Crystal brings a wealth of expertise honed through diverse roles in both big corporate establishments and the dynamic landscape of startup ventures.


While playing a pivotal role in steering companies towards unprecedented levels of success, she not only navigates the challenges presented by established corporate structures but also to thrive in the high-energy and fast-paced environment of start-ups.


With her key strengths to conceive, develop, and implement innovative processes and strategies that catalyze substantial revenue growth often scaling businesses by 3-5 times their initial size. 


Crystal's approach is grounded in a strategic mindset, a keen understanding of market dynamics, and a knack for identifying untapped opportunities within every business. Unlike other consulting firms, Crystal is firm on not changing areas that are working, but to simply identify what isn't working, why it's not working and adjust in simple ways. 


With a strong skillset and passion around coaching, Crystal works with the existing team set available in your business to further develop the skills that are lacking as well as eliminate any inefficiencies preventing your sales team to grow. 

resources

Recruiting

Sales Operations

Recruiting

Our Recruiting resources are available to further expand your team to align with our strategic initiatives for your business. 


Our recruiters have more than 15 years experience working with large corporations to place the very best talent for you. 

Learn More

Marketing

Sales Operations

Recruiting

Marketing and Sales compliment each other, if done strategically to align with the overall business goals. 


Our Marketing team will advise on simple 

Meet the Team

Sales Operations

Sales Operations

Sales Operations

Sales Operations is the core to every sales team. We will dive deep into what your current state is and where we can fill missing pieces to allow for maximum support to your sales team. 

Learn About Our Approach

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